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< title > Resume of Alice Strete< / title >
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< body >
< div class = "container" >
< div class = "row" >
< div class = "col-xs-12" >
< div id = "photo-header" class = "text-center" >
<!-- PHOTO (AVATAR) -->
< div id = "photo" >
< img src = "http://i.imgur.com/OJbjqTZ.jpg" alt = "avatar" >
< / div >
< div id = "text-header" >
< h1 > Alice Strete< br > < span > Copywriter; Social Media Manager< / span > < / h1 >
< / div >
< / div >
< / div >
< / div >
< div class = "row" >
< div class = "col-xs-12 col-sm-7" >
<!-- ABOUT ME -->
< div class = "box" >
< h2 > < i class = "fa fa-user ico" > < / i > About< / h2 >
< p > For the past couple of years, I' ve been working as a Copywriter, Social
Media Manager and Online Campaign Analyst, in Cluj-Napoca, Yangon and Berlin.
I' ve had the pleasure to collaborate with brands such as Sule Shangri-La,
Belmond Governor' s Residence, FMI Air, Pun Hlaing Golf Estate, and
Dulcefina, and to be part of amazing teams at Kaus Group and Media.net.< / p >
< / div >
<!-- WORK EXPERIENCE -->
< div class = "box" >
< h2 > < i class = "fa fa-suitcase ico" > < / i > Work Experience< / h2 >
< div class = "job clearfix" >
< div class = "row" >
< div class = "details" >
< div class = "where" > Media.net< / div >
< div class = "address" > < a href = "http://media.net" target = "_blank" > < i class = "fa fa-globe ico" > < / i > http:/ / media.net< / a >
< / div >
< div class = "year" > June 2015 – < / div >
< / div >
< / div >
< div class = "row" >
< div class = "job-details col-xs-11" >
< div class = "profession" > Online Campaign Analyst< / div >
< div class = "description" > I planned, developed and implemented native ad units on online publishers,
created targeted headlines and ensured a steady growth of KPIs through
daily monitoring and optimization.
< div class = "highlights" > Highlights< / div >
< ul class = "list-group" >
< li class = "list-group-item" > Contributed to the development of innovative practices and strategies,
and helped train the outsourced team< / li >
< li class = "list-group-item" > Increased up to 2x daily revenue< / li >
< li class = "list-group-item" > Maintained a steady growth of relevant KPIs< / li >
< / ul >
< / div >
< / div >
< / div >
< / div >
< div class = "job clearfix" >
< div class = "row" >
< div class = "details" >
< div class = "where" > Kaus Group< / div >
< div class = "address" > < a href = "http://kausmediagroup.com" target = "_blank" > < i class = "fa fa-globe ico" > < / i > http:/ / kausmediagroup.com< / a >
< / div >
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< div class = "year" > September 2012 – < / div >
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< / div >
< / div >
< div class = "row" >
< div class = "job-details col-xs-11" >
< div class = "profession" > Copywriter, Social Media Manager< / div >
< div class = "description" > I initially started as a copywriter, collaborating with a team of art
directors to create high quality, engaging copy for both online and offline.
Eventually, I took the responsibility of managing the social media channels
for clients such as Belmond Governor' s Residence, FMI Air and Pun Hlaing
Golf Estate, creating high quality, original content and engaging targeted
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audiences. I also created and developed the website content for the agency,
and continue to collaborate with them.
< div class = "highlights" > Highlights< / div >
< ul class = "list-group" >
< li class = "list-group-item" > Engaged audiences and increased communities up to 25k, significantly building
brand awareness< / li >
< li class = "list-group-item" > Played a significant role in building the agency portfolio< / li >
< li class = "list-group-item" > Successfully promoted events and innovations, depending on the client< / li >
< / ul >
< / div >
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< / div >
< / div >
< / div >
< / div >
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<!-- AWARDS -->
< div class = "box" >
< h2 > < i class = "fa fa-certificate ico" > < / i > Awards< / h2 >
< ul id = "awards" class = "clearfix" >
< li >
< div class = "year pull-left" > 2013< / div >
< div class = "description pull-right" >
< h3 > Publifest Advertising Students' Festival< / h3 >
< p > < i class = "fa fa-trophy ico" > < / i > Best Print, Best Campaign< / p >
< p > < / p >
< / div >
< / li >
< li >
< div class = "year pull-left" > 2013< / div >
< div class = "description pull-right" >
< h3 > Deutsches Kulturzentrum Klausenburg< / h3 >
< p > < i class = "fa fa-trophy ico" > < / i > CEFR Level B1< / p >
< p > < / p >
< / div >
< / li >
< li >
< div class = "year pull-left" > 2010< / div >
< div class = "description pull-right" >
< h3 > University of Cambridge, ESOL Examinations< / h3 >
< p > < i class = "fa fa-trophy ico" > < / i > CEFR Level C2< / p >
< p > < / p >
< / div >
< / li >
< / ul >
< / div >
<!-- VOLUNTEER -->
< div class = "box" >
< h2 > < i class = "fa fa-group ico" > < / i > Internships < / h2 >
< div class = "job clearfix" >
< div class = "row" >
< div class = "details" >
< div class = "where" > Sykes Cluj-Napoca< / div >
< div class = "address" > < a href = "http://www.sykes.com/romania/" target = "_blank" > < i class = "fa fa-globe ico" > < / i > http:/ / www.sykes.com/ romania/ < / a >
< / div >
< div class = "year" > April 2013 – < / div >
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< / div >
< / div >
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< div class = "row" >
< div class = "col-xs-11 pull-right" >
< div class = "profession" > Social Media< / div >
< div class = "description" > I became familiar and worked with the social media monitoring tool Radian6,
while testing its value and performance for clients such as Panasonic UK
and Yahoo.
< div class = "highlights" > Highlights< / div >
< ul class = "list-group" >
< li class = "list-group-item" > I submitted a comprehensive report on how the tool would improve CRM practices< / li >
< / ul >
< / div >
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< / div >
< / div >
< / div >
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< div class = "job clearfix" >
< div class = "row" >
< div class = "details" >
< div class = "where" > Vitrina Advertising< / div >
< div class = "address" > < a href = "http://www.vitrina.ro/english" target = "_blank" > < i class = "fa fa-globe ico" > < / i > http:/ / www.vitrina.ro/ english< / a >
< / div >
< div class = "year" > 2012 – < / div >
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< / div >
< / div >
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< div class = "row" >
< div class = "col-xs-11 pull-right" >
< div class = "profession" > Copywriting< / div >
< div class = "description" > I gained invaluable insights from working on campaign briefs for Banca
Transilvania, one of the biggest Romanian banks.< / div >
< / div >
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< / div >
< / div >
< / div >
< / div >
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< div class = "col-xs-12 col-sm-5" >
<!-- CONTACT -->
< div class = "box clearfix" >
< h2 > < i class = "fa fa-bullseye ico" > < / i > Contact< / h2 >
< div class = "contact-item" >
< div class = "icon pull-left text-center" > < span class = "fa fa-map-marker fa-fw" > < / span >
< / div >
< div class = "title pull-right" > Ohmstrasse 10< / div >
< div class = "description pull-right" > Berlin, 10179 Germany< / div >
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< / div >
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< div class = "contact-item" >
< div class = "icon pull-left text-center" > < span class = "fa fa-phone fa-fw" > < / span >
< / div >
< div class = "title only pull-right" > (+49) 17657628857< / div >
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< / div >
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< div class = "contact-item" >
< div class = "icon pull-left text-center" > < span class = "fa fa-envelope fa-fw" > < / span >
< / div >
< div class = "title only pull-right" > < a href = "mailto:alice.strt@gmail.com" target = "_blank" > alice.strt@gmail.com< / a >
< / div >
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< / div >
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< div class = "contact-item" >
< div class = "icon pull-left text-center" > < span class = "fa fa-globe fa-fw" > < / span >
< / div >
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< div class = "title only pull-right" > < a href = "http://alicestrete.me" target = "_blank" > http:/ / alicestrete.me< / a >
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< / div >
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< / div >
< / div >
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<!-- EDUCATION -->
< div class = "box" >
< h2 > < i class = "fa fa-university ico" > < / i > Education< / h2 >
< ul id = "education" class = "clearfix" >
< li >
< div class = "year pull-left" > 2013 2014< / div >
< div class = "description pull-right" >
< h3 > Dublin City University< / h3 >
< p > < / p >
< p > GPA: 6.6< / p >
< div > Courses< / div >
< ul class = "list-group" >
< li class = "list-group-item" > Media Writing< / li >
< li class = "list-group-item" > International Marketing< / li >
< li class = "list-group-item" > Consumer Behaviour< / li >
< / ul >
< / div >
< / li >
< li >
< div class = "year pull-left" > 2011 2014< / div >
< div class = "description pull-right" >
< h3 > Babes-Bolyai University< / h3 >
< p > < / p >
< p > GPA: 9.6< / p >
< div > Courses< / div >
< ul class = "list-group" >
< li class = "list-group-item" > Copywriting< / li >
< li class = "list-group-item" > Campaign Strategy< / li >
< li class = "list-group-item" > PR and Communication< / li >
< li class = "list-group-item" > Marketing< / li >
< / ul >
< / div >
< / li >
< / ul >
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< / div >
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<!-- SKILLS -->
< div class = "box" >
< h2 > < i class = "fa fa-tasks ico" > < / i > Skills< / h2 >
< div class = "skills clearfix" >
< div class = "item-skills" > Software< / div >
< div class = "col-sm-offset-1 col-sm-12 clearfix" > < span class = "skill badge" > Adobe Photoshop< / span >
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< span class = "skill badge" > Adobe Illustrator< / span >
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< span
class="skill badge">MS Office< / span >
< / div >
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< / div >
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< div class = "skills clearfix" >
< div class = "item-skills" > Tools< / div >
< div class = "col-sm-offset-1 col-sm-12 clearfix" > < span class = "skill badge" > Hootsuite< / span >
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< span class = "skill badge" > IFTTT< / span >
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< span
class="skill badge">Mailchimp< / span >
< / div >
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< / div >
< / div >
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<!-- LANGUAGES -->
< div class = "box" >
< h2 > < i class = "fa fa-language ico" > < / i > Languages< / h2 >
< ul class = "list-group" >
< li class = " list-group-item" > Romanian - native< span class = "skill badge pull-right" > < / span >
< / li >
< li class = " list-group-item" > English - fluent< span class = "skill badge pull-right" > < / span >
< / li >
< li class = " list-group-item" > German - intermediate< span class = "skill badge pull-right" > < / span >
< / li >
< li class = " list-group-item" > Spanish - intermediate< span class = "skill badge pull-right" > < / span >
< / li >
< / ul >
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< / div >
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<!-- HOBBIES -->
< div class = "box" >
< h2 > < i class = "fa fa-heart ico" > < / i > Interests< / h2 >
< div class = "interests clearfix" >
< div class = "item-interests" > Illustration< / div >
< div class = "skill" > Enthusiastic amateur sketcher in pen and watercolor< / div >
< div class = "col-sm-offset-1 col-sm-12 clearfix" > < / div >
< / div >
< div class = "interests clearfix" >
< div class = "item-interests" > Literature< / div >
< div class = "skill" > Vonnegut book collector< / div >
< div class = "col-sm-offset-1 col-sm-12 clearfix" > < / div >
< / div >
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< / div >
< / div >
< / div >
< / div >
<!-- JQUERY -->
< script src = "https://code.jquery.com/jquery-2.1.1.min.js" > < / script >
<!-- BOOTSTRAP -->
< script src = "https://maxcdn.bootstrapcdn.com/bootstrap/3.2.0/js/bootstrap.min.js" > < / script >
< / body >
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< / html >
