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{\fontsize{\titlefontsize}{\titlelineheight}\sectionfont\selectfont Vernacular \par}

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{\fontsize{\titlefontsize}{\titlelineheight}\sectionfont\selectfont come \par}
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{\fontsize{\titlefontsize}{\titlelineheight}\sectionfont\selectfont to matter \par}

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{\fontsize{32pt}{40pt}\selectfont (re)orienting language\\and technology \par}