renamed file and styling edits

content/long-article.md → content/social-media-next-steps.md

@@ -1,48 +1,25 @@
-Title: Social Media Critique - test
+Title:re: social media critique: next steps?
 Category: longread
-Slug: federation
+Slug: sm-critique-next-steps
 lang: en
+author: Roel Roscam Abbing
+
+Recently there was a discussion thread on [Nettime](https://nettime.org/Lists-Archives/nettime-l-1801/msg00045.html) on what the next steps for social media critique could be. Since the discussion missed some context on recent developments from the non-GAFA [ref]Google/Amazon/Facebook/Apple[/ref]/Free Software developments in this field media I've replied with some comments.
 
 > This is in the end what Silicon Valley tries to prevent at all cost:
 > resistance and exodus. How can such a momentum be unleashed?
 
-So aside from the discussion of who listens (or didn't listen) to whose
-opinion it can be interesting to have a closer look at action and momentum.
+So aside from the discussion of who listens (or didn't listen) to whose opinion it can be interesting to have a closer look at action and momentum.
 
-Three projects caught my attention and I think could be an interesting
-case for this 'next steps' discussion:
+Three projects caught my attention and I think could be an interesting case for this 'next steps' discussion:
 
 Mastodon (2016) en Conversations (2014) and Peertube (2015)[ref]These are the dates of the project's source code first appearing in public, they are still actively updated and used.[/ref]
 
-All three are projects that during the past twelve months have somehow
-reinvigorated (the work on, attention for) their underlying protocols.
-Protocols that have been proclaimed dead or unsuccessful for many years.
-And probably will be for more to come.
-
-The first one, Mastodon [ref][https://joinmastodon.org/](https://joinmastodon.org/)[/ref], you may have read
-about or even tried out. It is essentially a twitter clone /
-alternative. Technically it is based on Ostatus, which is a protocol to
-distribute
-status updates across networks. Ostatus is the protocol that powered
-early 'alternative 2.0 style' social networks such as Friendica and
-Lorea. The latter was a product of and important site of organization
-for the Spanish Indignados and 15M movements. Mastodon also supports
-ActivityPub which is the likely successor of Ostatus as a protocol for
-further ongoing work on so-called federated publishing. The interesting
-thing is that Mastodon managed to attract a good chunk of the recent Twitter
-refugees. These where mostly voices which aren't white, loud or extreme
-right wing and for those reasons felt themselves increasingly out of
-place on twitter. Mastodon communities managed to involve so many of
-these people by focusing on developing tools for community moderation,
-content warnings and the ability to block other instances in the
-network. As a result (the english language) Mastodon became a site that
-is predominantly populated by the queer, PoC, left and artistic, or
-anyone that would otherwise be at risk of being on the receiving end of
-the Gamergate-style interactions on twitter. The decentralized nature of
-mastodon has created a culture of 'thematic mastodon servers (see
-https://instances.social/list) that have become a large part of what
-makes the network interesting and relevant to its several hundred
-thausand users.
+All three are projects that during the past twelve months have somehow reinvigorated (the work on, attention for) their underlying protocols. Protocols that have been proclaimed dead or unsuccessful for many years. And probably will be for more to come.
+
+The first one, Mastodon [ref][https://joinmastodon.org/](https://joinmastodon.org/)[/ref], you may have read about or even tried out. It is essentially a twitter clone / alternative. Technically it is based on Ostatus, which is a protocol to distribute status updates across networks. Ostatus is the protocol that powered early 'alternative 2.0 style' social networks such as Friendica and Lorea. The latter was a product of and important site of organization for the Spanish Indignados and 15M movements. Mastodon also supports ActivityPub which is the likely successor of Ostatus as a protocol for
+further ongoing work on so-called federated publishing. The interesting thing is that Mastodon managed to attract a good chunk of the recent Twitter refugees. These where mostly voices which aren't white, loud or extreme right wing and for those reasons felt themselves increasingly out of place on twitter. Mastodon communities managed to involve so many of these people by focusing on developing tools for community moderation, content warnings and the ability to block other instances in the network. As a result (the english language) Mastodon became a site that is predominantly populated by the queer, PoC, left and artistic, or anyone that would otherwise be at risk of being on the receiving end of the Gamergate-style interactions on twitter. The decentralized nature of
+Mastodon has created a culture of 'thematic mastodon servers (see https://instances.social/list) that have become a large part of what makes the network interesting and relevant to its several hundredthausand users.
 
 
 Conversations [ref][https://conversations.im](https://conversations.im/)[/ref] is a messaging application