@ -28,7 +28,7 @@ WhatsApp started out full of dreams: "we want WhatsApp to be the product that ke
In the year of 2014 however, WhatsApp was bought by Facebook, thus joining the social network's happy and expanding family of venture capital investments, a family including Instagram, purchased in April 2012, and Oculus VR, purchased the month before. At the time, many, and with good reason, worried about the changes this acquisition could entail for WhatsApp. Eventually, in August 2016, WhatsApp users everywhere learned about what was in fact unavoidable. The company that built its reputation upon an ad-free ethic, would now be sharing private user information with Facebook, its parent company. So we, the users, are the product after all, and as expected, this is presented in the form of an *improvement* of the user experience. Thanks to the tighter coordination between WhatsApp and Facebook, we can now more easily find our friends or see more valuable messages from the companies that truly matter to us. Of course, small footnote, these 'benefits' comes at the price of sharing our phone number and other private data with Facebook—though, trusting their word, not the content of the messages themselves.
Facebook does this for the simple reason that it needs to increase its market share on mobile devices[ref][https://www.theguardian.com/technology/2016/aug/25/whatsapp-to-give-users-phone-number-facebook-for-targeted-ads](https://www.theguardian.com/technology/2016/aug/25/whatsapp-to-give-users-phone-number-facebook-for-targeted-ads[)[/ref]; the family of Whatsapp, Facebook and Instagram are all *different* channels leading to this same purpose. One of the consequences of this is that while Facebook's chat function can still be used on their mobile website, plans are that we will soon be forced to install Facebook Messenger should we wish to continue using it on our mobile phones[ref][https://www.theguardian.com/technology/2016/jun/06/facebook-forcing-messenger-app-explainer]([https://www.theguardian.com/technology/2016/jun/06/facebook-forcing-messenger-app-explainer)[/ref]. Once again, in a stroke of pure genius and creativity, this move is being marketed as a way to provide us with the best experience ever. And we can use it with just a phone number, we don't even need a Facebook account. That way, their user base expands along with their profits.
Facebook does this for the simple reason that it needs to increase its market share on mobile devices[ref][https://www.theguardian.com/technology/2016/aug/25/whatsapp-to-give-users-phone-number-facebook-for-targeted-ads](https://www.theguardian.com/technology/2016/aug/25/whatsapp-to-give-users-phone-number-facebook-for-targeted-ads[)[/ref]; the family of Whatsapp, Facebook and Instagram are all *different* channels leading to this same purpose. One of the consequences of this is that while Facebook's chat function can still be used on their mobile website, plans are that we will soon be forced to install Facebook Messenger should we wish to continue using it on our mobile phones[ref][https://www.theguardian.com/technology/2016/jun/06/facebook-forcing-messenger-app-explainer](https://www.theguardian.com/technology/2016/jun/06/facebook-forcing-messenger-app-explainer)[/ref]. Once again, in a stroke of pure genius and creativity, this move is being marketed as a way to provide us with the best experience ever. And we can use it with just a phone number, we don't even need a Facebook account. That way, their user base expands along with their profits.
Every time there is a breach of user trust —read: a change in the Terms of Service— or news regarding network surveillance, people are on the lookout for an alternative, and rightfully so. In these moments there are many also willing to promote such *alternatives*, usually in the form of yet another disruptive app. After the purchase of Whatsapp, for example, Telegram was advertised as the alternative. After it became clear that Telegram had dreadful security, people promoted Viber. Then Snapchat, then Threema, then Allo and now Signal. There is a reason why we’re falling into this pattern of needing alternatives to the alternatives. And that is because...
