diff --git a/bin/etherpump b/bin/etherpump
index ca54605..0ec6d84 100755
--- a/bin/etherpump
+++ b/bin/etherpump
@@ -4,10 +4,20 @@ import sys
 
 from etherpump import __VERSION__
 
-usage = """Usage:
+usage = """
+         _
+        | |
+  _ _|_ | |     _   ,_     _          _  _  _     _
+ |/  |  |/ \   |/  /  |  |/ \_|   |  / |/ |/ |  |/ \_
+ |__/|_/|   |_/|__/   |_/|__/  \_/|_/  |  |  |_/|__/
+                        /|                     /|
+                        \|                     \|
+Usage:
+
     etherpump CMD
 
 where CMD could be:
+
     pull
     index
     dumpcsv
@@ -21,6 +31,7 @@ where CMD could be:
     html5tidy
 
 For more information on each command try:
+
     etherpump CMD --help
 
 """