diff --git a/README.md b/README.md
index 301fec4..f845f32 100644
--- a/README.md
+++ b/README.md
@@ -4,6 +4,14 @@ Many websites for the many.
 
 > https://many.vvvvvvaria.org
 
+## Make your own
+
+```bash
+$ cp -R old myexperiment
+```
+
+Once you push your changes a Git hook should generate the new site for you.
+
 ## Build the site locally
 
 ### Get a local copy