<h1>Alice Strete<br><span>Copywriter; Social Media Manager</span></h1>
<h1>Alice Strete<br><span>MA Student</span></h1>
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<h2><iclass="fa fa-user ico"></i> About</h2>
<p>For the past couple of years, I've been working as a Copywriter, Social
Media Manager and Online Campaign Analyst, in Cluj-Napoca, Yangon and Berlin.
I've had the pleasure to collaborate with brands such as Sule Shangri-La,
Belmond Governor's Residence, FMI Air, Pun Hlaing Golf Estate, and
Dulcefina, and to be part of amazing teams at Kaus Group, Media.net, Fairplanet, and Tech Open Air Berlin.</p>
<p>MA Student in Experimental Publishing at the Piet Zwart Institute, Rotterdam, Netherlands. Currently working on research, art projects, zines, illustration. Latest project can be found here <ahref="https://issue.xpub.nl/04/"
<divclass="description">I helped manage the TOA16 social media accounts, Twitter in particular; I helped the CRM manager answer support emails, handle ticket management on Eventbrite, and reply to live chat enquiries.
<divclass="highlights">Highlights</div>
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<liclass="list-group-item">I was in charge of live-tweeting for the entire 2 days of the TOA conference</li>
<liclass="list-group-item">During the festival, we managed to get our official hashtag #TOA16 trending in Germany on 2 consecutive days; our tweets got a total of 92.3K impressions</li>
<liclass="list-group-item">I answered over 200 customer support enquiries</li>
<divclass="description">I manage the online publishing platform across several social media - Facebook, Twitter, Pinterest, Storify.
<divclass="highlights">Highlights</div>
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<liclass="list-group-item">Increased Facebook fan base by 10K and Twitter fan base by 50%</li>
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<divclass="profession">Social Media Editor</div>
<divclass="description">I manage social media for the NGO concerned with human rights and environmental issues. I seek out organizations and NGOs and facilitate collaborations with them.
<divclass="description">I planned, developed and implemented native ad units on online publishers,
created targeted headlines and ensured a steady growth of KPIs through
daily monitoring and optimization.
<divclass="description">I planned, developed and implemented native ad units on online publishers, created targeted headlines and ensured a steady growth of KPIs through daily monitoring and optimization.
<divclass="highlights">Highlights</div>
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<liclass="list-group-item">Contributed to the development of innovative practices and strategies,
and helped train the outsourced team</li>
<liclass="list-group-item">Contributed to the development of innovative practices and strategies, and helped train the outsourced team</li>
<liclass="list-group-item">Increased up to 2x daily revenue</li>
<liclass="list-group-item">Maintained a steady growth of relevant KPIs</li>
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<divclass="profession">Copywriter, Social Media Manager</div>
<divclass="description">I initially started as a copywriter, collaborating with a team of art
directors to create high quality, engaging copy for both online and offline.
Eventually, I took the responsibility of managing the social media channels
for clients such as Belmond Governor's Residence, FMI Air and Pun Hlaing
Golf Estate, creating high quality, original content and engaging targeted
audiences. I also created and developed the website content for the agency,
and continue to collaborate with them.
<divclass="highlights">Highlights</div>
<ulclass="list-group">
<liclass="list-group-item">Engaged audiences and increased communities up to 25k, significantly building
brand awareness</li>
<liclass="list-group-item">Played a significant role in building the agency portfolio</li>
<liclass="list-group-item">Successfully promoted events and innovations, depending on the client</li>
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<divclass="profession">Copywriter</div>
<divclass="description">Writing engaging copy for local companies in Myanmar, to help them build and grow their campaigns.