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<!DOCTYPE html>
<html lang="en">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=UTF-8">
<meta charset="utf-8">
<meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1">
<meta name="viewport" content="width=device-width, initial-scale=1">
<title>Resume of Alice Strete</title>
<link href="https://maxcdn.bootstrapcdn.com/bootstrap/3.2.0/css/bootstrap.min.css"
rel="stylesheet">
<link href="https://maxcdn.bootstrapcdn.com/font-awesome/4.1.0/css/font-awesome.min.css"
rel="stylesheet">
<style type="text/css">
@import url(http://fonts.googleapis.com/css?family=Open+Sans:400,600,700,800);
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blockquote {
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.container{
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#education .description p{
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.job{
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a[href]:after {
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#education .description,
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</style>
</head>
<body>
<div class="container">
<div class="row">
<div class="col-xs-12">
<div id="photo-header" class="text-center">
<!-- PHOTO (AVATAR) -->
<div id="photo">
<img src="http:&#x2F;&#x2F;i.imgur.com&#x2F;OJbjqTZ.jpg" alt="avatar">
</div>
<div id="text-header">
<h1>Alice Strete<br><span>Copywriter; Social Media Manager</span></h1>
</div>
</div>
</div>
</div>
<div class="row">
<div class="col-xs-12 col-sm-7">
<!-- ABOUT ME -->
<div class="box">
<h2><i class="fa fa-user ico"></i> About</h2>
<p>For the past couple of years, I&#39;ve been working as a Copywriter, Social
Media Manager and Online Campaign Analyst, in Cluj-Napoca, Yangon and Berlin.
I&#39;ve had the pleasure to collaborate with brands such as Sule Shangri-La,
Belmond Governor&#39;s Residence, FMI Air, Pun Hlaing Golf Estate, and
Dulcefina, and to be part of amazing teams at Kaus Group, Media.net, Fairplanet, and Tech Open Air Berlin.</p>
</div>
<!-- WORK EXPERIENCE -->
<div class="box">
<h2><i class= "fa fa-suitcase ico"></i> Work Experience</h2>
<div class="job clearfix">
<div class="row">
<div class="details">
<div class="where">Tech Open Air Berlin</div>
<div class="address"> <a href="http:&#x2F;&#x2F;toa.berlin/" target="_blank"><i class="fa fa-globe ico"></i> http:&#x2F;&#x2F;toa.berlin</a>
</div>
<div class="year">June 2016 – July 2016</div>
</div>
</div>
<div class="row">
<div class="job-details col-xs-11">
<div class="profession">Community Manager Assistant</div>
<div class="description">I helped manage the TOA16 social media accounts, Twitter in particular; I helped the CRM manager answer support emails, handle ticket management on Eventbrite, and reply to live chat enquiries.
<div class="highlights">Highlights</div>
<ul class="list-group">
<li class="list-group-item">I was in charge of live-tweeting for the entire 2 days of the TOA conference</li>
<li class="list-group-item">During the festival, we managed to get our official hashtag #TOA16 trending in Germany on 2 consecutive days; our tweets got a total of 92.3K impressions</li>
<li class="list-group-item">I answered over 200 customer support enquiries</li>
</ul>
</div>
</div>
</div>
<div class="row">
<div class="details">
<div class="where">Fairplanet</div>
<div class="address"> <a href="http:&#x2F;&#x2F;fairplanet.org" target="_blank"><i class="fa fa-globe ico"></i> http:&#x2F;&#x2F;fairplanet.org</a>
</div>
<div class="year">March 2016 – Present</div>
</div>
</div>
<div class="row">
<div class="job-details col-xs-11">
<div class="profession">Social Media Manager</div>
<div class="description">I manage the online publishing platform across several social media - Facebook, Twitter, Pinterest, Storify.
<div class="highlights">Highlights</div>
<ul class="list-group">
<li class="list-group-item">Increased Facebook fan base by 10K and Twitter fan base by 50%</li>
</ul>
</div>
</div>
</div>
</div>
<div class="job clearfix">
<div class="row">
<div class="details">
<div class="where">Media.net</div>
<div class="address"> <a href="http:&#x2F;&#x2F;media.net" target="_blank"><i class="fa fa-globe ico"></i> http:&#x2F;&#x2F;media.net</a>
</div>
<div class="year">June 2015 – November 2015</div>
</div>
</div>
<div class="row">
<div class="job-details col-xs-11">
<div class="profession">Online Campaign Analyst</div>
<div class="description">I planned, developed and implemented native ad units on online publishers,
created targeted headlines and ensured a steady growth of KPIs through
daily monitoring and optimization.
<div class="highlights">Highlights</div>
<ul class="list-group">
<li class="list-group-item">Contributed to the development of innovative practices and strategies,
and helped train the outsourced team</li>
<li class="list-group-item">Increased up to 2x daily revenue</li>
<li class="list-group-item">Maintained a steady growth of relevant KPIs</li>
</ul>
</div>
</div>
</div>
</div>
<div class="job clearfix">
<div class="row">
<div class="details">
<div class="where">Kaus Group</div>
<div class="address"> <a href="http:&#x2F;&#x2F;kausmediagroup.com" target="_blank"><i class="fa fa-globe ico"></i> http:&#x2F;&#x2F;kausmediagroup.com</a>
</div>
<div class="year">September 2012 – Present</div>
</div>
</div>
<div class="row">
<div class="job-details col-xs-11">
<div class="profession">Copywriter, Social Media Manager</div>
<div class="description">I initially started as a copywriter, collaborating with a team of art
directors to create high quality, engaging copy for both online and offline.
Eventually, I took the responsibility of managing the social media channels
for clients such as Belmond Governor&#39;s Residence, FMI Air and Pun Hlaing
Golf Estate, creating high quality, original content and engaging targeted
audiences. I also created and developed the website content for the agency,
and continue to collaborate with them.
<div class="highlights">Highlights</div>
<ul class="list-group">
<li class="list-group-item">Engaged audiences and increased communities up to 25k, significantly building
brand awareness</li>
<li class="list-group-item">Played a significant role in building the agency portfolio</li>
<li class="list-group-item">Successfully promoted events and innovations, depending on the client</li>
</ul>
</div>
</div>
</div>
</div>
</div>
<!-- AWARDS -->
<div class="box">
<h2><i class="fa fa-certificate ico"></i> Awards</h2>
<ul id="awards" class="clearfix">
<li>
<div class="year pull-left">2013</div>
<div class="description pull-right">
<h3>Publifest Advertising Students&#39; Festival</h3>
<p><i class="fa fa-trophy ico"></i> Best Print, Best Campaign</p>
<p></p>
</div>
</li>
<li>
<div class="year pull-left">2013</div>
<div class="description pull-right">
<h3>Deutsches Kulturzentrum Klausenburg</h3>
<p><i class="fa fa-trophy ico"></i> CEFR Level B1</p>
<p></p>
</div>
</li>
<li>
<div class="year pull-left">2010</div>
<div class="description pull-right">
<h3>University of Cambridge, ESOL Examinations</h3>
<p><i class="fa fa-trophy ico"></i> CEFR Level C2</p>
<p></p>
</div>
</li>
</ul>
</div>
<!-- VOLUNTEER -->
<div class="box">
<h2><i class= "fa fa-group ico"></i> Internships </h2>
<div class="job clearfix">
<div class="row">
<div class="details">
<div class="where">Sykes Cluj-Napoca</div>
<div class="address"> <a href="http:&#x2F;&#x2F;www.sykes.com&#x2F;romania&#x2F;" target="_blank"><i class="fa fa-globe ico"></i> http:&#x2F;&#x2F;www.sykes.com&#x2F;romania&#x2F;</a>
</div>
<div class="year">April 2013 – June 2013</div>
</div>
</div>
<div class="row">
<div class="col-xs-11 pull-right">
<div class="profession">Social Media</div>
<div class="description">I became familiar and worked with the social media monitoring tool Radian6,
while testing its value and performance for Panasonic UK
and Yahoo.
<div class="highlights">Highlights</div>
<ul class="list-group">
<li class="list-group-item">I submitted a comprehensive report on how the tool would improve CRM practices</li>
</ul>
</div>
</div>
</div>
</div>
<div class="job clearfix">
<div class="row">
<div class="details">
<div class="where">Vitrina Advertising</div>
<div class="address"> <a href="http:&#x2F;&#x2F;www.vitrina.ro&#x2F;english" target="_blank"><i class="fa fa-globe ico"></i> http:&#x2F;&#x2F;www.vitrina.ro&#x2F;english</a>
</div>
<div class="year">2012 – 2012</div>
</div>
</div>
<div class="row">
<div class="col-xs-11 pull-right">
<div class="profession">Copywriting</div>
<div class="description">I gained invaluable insights from working on campaign briefs for Banca
Transilvania, one of the biggest Romanian banks.</div>
</div>
</div>
</div>
</div>
</div>
<div class="col-xs-12 col-sm-5">
<!-- CONTACT -->
<div class="box clearfix">
<h2><i class="fa fa-bullseye ico"></i> Contact</h2>
<div class="contact-item">
<div class="icon pull-left text-center"><span class="fa fa-map-marker fa-fw"></span>
</div>
<div class="title pull-right">Ohmstrasse 10</div>
<div class="description pull-right">Berlin, 10179 Germany</div>
</div>
<div class="contact-item">
<div class="icon pull-left text-center"><span class="fa fa-phone fa-fw"></span>
</div>
<div class="title only pull-right">(+49) 17657628857</div>
</div>
<div class="contact-item">
<div class="icon pull-left text-center"><span class="fa fa-envelope fa-fw"></span>
</div>
<div class="title only pull-right"><a href="mailto:alice.strt@gmail.com" target="_blank">alice.strt@gmail.com</a>
</div>
</div>
<div class="contact-item">
<div class="icon pull-left text-center"><span class="fa fa-globe fa-fw"></span>
</div>
<div class="title only pull-right"><a href="http:&#x2F;&#x2F;alicestrete.me" target="_blank">http:&#x2F;&#x2F;alicestrete.me</a>
</div>
</div>
</div>
<!-- EDUCATION -->
<div class="box">
<h2><i class="fa fa-university ico"></i> Education</h2>
<ul id="education" class="clearfix">
<li>
<div class="year pull-left">2013 2014</div>
<div class="description pull-right">
<h3>Dublin City University</h3>
<p></p>
<p>GPA: 6.6</p>
<div>Courses</div>
<ul class="list-group">
<li class="list-group-item">Media Writing</li>
<li class="list-group-item">International Marketing</li>
<li class="list-group-item">Consumer Behaviour</li>
</ul>
</div>
</li>
<li>
<div class="year pull-left">2011 2014</div>
<div class="description pull-right">
<h3>Babes-Bolyai University</h3>
<p></p>
<p>GPA: 9.6</p>
<div>Courses</div>
<ul class="list-group">
<li class="list-group-item">Copywriting</li>
<li class="list-group-item">Campaign Strategy</li>
<li class="list-group-item">PR and Communication</li>
<li class="list-group-item">Marketing</li>
</ul>
</div>
</li>
</ul>
</div>
<!-- SKILLS -->
<div class="box">
<h2><i class="fa fa-tasks ico"></i> Skills</h2>
<div class="skills clearfix">
<div class="item-skills">Software</div>
<div class="col-sm-offset-1 col-sm-12 clearfix"> <span class="skill badge">Adobe Photoshop</span>
<span class="skill badge">Adobe Illustrator</span>
<span
class="skill badge">MS Office</span>
</div>
</div>
<div class="skills clearfix">
<div class="item-skills">Tools</div>
<div class="col-sm-offset-1 col-sm-12 clearfix"> <span class="skill badge">Hootsuite</span>
<span class="skill badge">IFTTT</span>
<span class="skill badge">Mailchimp</span>
<span class="skill badge">Zendesk</span>
</div>
</div>
</div>
<!-- LANGUAGES -->
<div class="box">
<h2><i class="fa fa-language ico"></i> Languages</h2>
<ul class="list-group">
<li class=" list-group-item">Romanian - native<span class="skill badge pull-right"></span>
</li>
<li class=" list-group-item">English - fluent<span class="skill badge pull-right"></span>
</li>
<li class=" list-group-item">German - intermediate<span class="skill badge pull-right"></span>
</li>
<li class=" list-group-item">Spanish - intermediate<span class="skill badge pull-right"></span>
</li>
</ul>
</div>
<!-- HOBBIES -->
<div class="box">
<h2><i class="fa fa-heart ico"></i> Interests</h2>
<div class="interests clearfix">
<div class="item-interests">Illustration</div>
<div class="skill">Enthusiastic illustrator in pen and watercolor, sometimes digital</div>
<div class="col-sm-offset-1 col-sm-12 clearfix"></div>
</div>
<div class="interests clearfix">
<div class="item-interests">Literature</div>
<div class="skill">Vonnegut book collector</div>
<div class="col-sm-offset-1 col-sm-12 clearfix"></div>
</div>
</div>
</div>
</div>
</div>
<!-- JQUERY -->
<script src="https://code.jquery.com/jquery-2.1.1.min.js"></script>
<!-- BOOTSTRAP -->
<script src="https://maxcdn.bootstrapcdn.com/bootstrap/3.2.0/js/bootstrap.min.js"></script>
</body>
</html>