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<h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">Corporate Memphis</span></h1>
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<li class="interlanguage-link interwiki-cs mw-list-item"><a href="https://cs.wikipedia.org/wiki/Corporate_Memphis" title="Corporate Memphis – tchèque" lang="cs" hreflang="cs" class="interlanguage-link-target"><span>Čeština</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/Corporate_Memphis" title="Corporate Memphis – allemand" lang="de" hreflang="de" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-en mw-list-item"><a href="https://en.wikipedia.org/wiki/Corporate_Memphis" title="Corporate Memphis – anglais" lang="en" hreflang="en" class="interlanguage-link-target"><span>English</span></a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/Corporate_Memphis" title="Corporate Memphis – espagnol" lang="es" hreflang="es" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%D9%85%D9%85%D9%81%DB%8C%D8%B3_%D8%B4%D8%B1%DA%A9%D8%AA%DB%8C" title="ممفیس شرکتی – persan" lang="fa" hreflang="fa" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/%E3%82%B3%E3%83%BC%E3%83%9D%E3%83%AC%E3%83%BC%E3%83%88%E3%83%BB%E3%83%A1%E3%83%B3%E3%83%95%E3%82%A3%E3%82%B9" title="コーポレート・メンフィス – japonais" lang="ja" hreflang="ja" class="interlanguage-link-target"><span>日本語</span></a></li><li class="interlanguage-link interwiki-nl mw-list-item"><a href="https://nl.wikipedia.org/wiki/Corporate_Memphis" title="Corporate Memphis – néerlandais" lang="nl" hreflang="nl" class="interlanguage-link-target"><span>Nederlands</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/Corporate_Memphis" title="Corporate Memphis – portugais" lang="pt" hreflang="pt" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/Corporate_Memphis" title="Corporate Memphis – russe" lang="ru" hreflang="ru" class="interlanguage-link-target"><span>Русский</span></a></li>
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<li id="ca-view" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/Corporate_Memphis"><span>Lire</span></a></li><li id="ca-ve-edit" class="vector-tab-noicon mw-list-item"><a href="/w/index.php?title=Corporate_Memphis&veaction=edit" title="Modifier cette page [v]" accesskey="v"><span>Modifier</span></a></li><li id="ca-edit" class="collapsible vector-tab-noicon mw-list-item"><a href="/w/index.php?title=Corporate_Memphis&action=edit" title="Modifier le wikicode de cette page [e]" accesskey="e"><span>Modifier le code</span></a></li><li id="ca-history" class="vector-tab-noicon mw-list-item"><a href="/w/index.php?title=Corporate_Memphis&action=history" title="Historique des versions de cette page [h]" accesskey="h"><span>Voir l’historique</span></a></li>
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<div id="siteSub" class="noprint">Un article de Wikipédia, l'encyclopédie libre.</div>
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<div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="fr" dir="ltr"><div class="bandeau-container metadata homonymie hatnote"><div class="bandeau-cell bandeau-icone" style="display:table-cell;padding-right:0.5em"><span class="noviewer" typeof="mw:File"><a href="/wiki/Aide:Homonymie" title="Aide:Homonymie"><img alt="Page d’aide sur l’homonymie" src="//upload.wikimedia.org/wikipedia/commons/thumb/a/a9/Logo_disambig.svg/20px-Logo_disambig.svg.png" decoding="async" width="20" height="15" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/a/a9/Logo_disambig.svg/30px-Logo_disambig.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/a/a9/Logo_disambig.svg/40px-Logo_disambig.svg.png 2x" data-file-width="512" data-file-height="375" /></a></span></div><div class="bandeau-cell" style="display:table-cell;padding-right:0.5em">
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<p>Pour les articles homonymes, voir <a href="/wiki/Memphis" class="mw-disambig" title="Memphis">Memphis</a> et <a href="/wiki/Alegr%C3%ADa" class="mw-disambig" title="Alegría">Alegría</a>.
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<figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/Fichier:Humaaans-sitting-1.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/1/14/Humaaans-sitting-1.svg/220px-Humaaans-sitting-1.svg.png" decoding="async" width="220" height="232" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/1/14/Humaaans-sitting-1.svg/330px-Humaaans-sitting-1.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/1/14/Humaaans-sitting-1.svg/440px-Humaaans-sitting-1.svg.png 2x" data-file-width="380" data-file-height="400" /></a><figcaption>Illustration type Corporate Memphis provenant de la bibliothèque de design <i>humaaans</i>.</figcaption></figure>
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<p><b>Corporate Memphis</b> est un terme utilisé (parfois péjorativement) pour décrire un <a href="/w/index.php?title=Style_artistique&action=edit&redlink=1" class="new" title="Style artistique (page inexistante)">style artistique</a> <a href="/wiki/Flat_design" title="Flat design">plat</a> et géométrique, largement utilisé dans les illustrations des <a href="/wiki/GAFAM" title="GAFAM">GAFAM</a> à la fin des années 2010 <sup id="cite_ref-:1_1-0" class="reference"><a href="#cite_note-:1-1"><span class="cite_crochet">[</span>1<span class="cite_crochet">]</span></a></sup> et au début des années 2020<sup id="cite_ref-:0_2-0" class="reference"><a href="#cite_note-:0-2"><span class="cite_crochet">[</span>2<span class="cite_crochet">]</span></a></sup>. Les <a href="/wiki/Motif_(art)" title="Motif (art)">motifs</a> courants sont des personnages en action, dessinés de manière <i>plate</i>, aux caractéristiques disproportionnées tels que des membres longs et courbés<sup id="cite_ref-:0_2-1" class="reference"><a href="#cite_note-:0-2"><span class="cite_crochet">[</span>2<span class="cite_crochet">]</span></a></sup>, et des traits du visage minimalistes. Le style a été critiqué pour son caractère générique<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite_crochet">[</span>3<span class="cite_crochet">]</span></a></sup>, galvaudé, et sa tentative d'aseptiser la perception du public en présentant l'<a href="/wiki/Relation_humaine" title="Relation humaine">interaction humaine</a> avec un <a href="/wiki/Utopie" title="Utopie">optimisme utopique</a><sup id="cite_ref-:1_1-1" class="reference"><a href="#cite_note-:1-1"><span class="cite_crochet">[</span>1<span class="cite_crochet">]</span></a></sup>. Il est également connu sous les noms de <b>style Alegria</b><sup id="cite_ref-:1_1-2" class="reference"><a href="#cite_note-:1-1"><span class="cite_crochet">[</span>1<span class="cite_crochet">]</span></a></sup>, <b>style Big Tech</b> <sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite_crochet">[</span>4<span class="cite_crochet">]</span></a></sup> et <b>style d'art d'entreprise</b> (en anglais, <i>Corporate art style</i>).
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</p><p>Le terme est une référence au <a href="/wiki/Groupe_de_Memphis" class="mw-redirect" title="Groupe de Memphis">Groupe de Memphis</a>, un groupe italien d'architectes des années 1980 connu pour ses conceptions souvent considérées comme <a href="https://en.wiktionary.org/wiki/garish" class="extiw" title="wiktionary:garish">criardes</a><sup id="cite_ref-:0_2-2" class="reference"><a href="#cite_note-:0-2"><span class="cite_crochet">[</span>2<span class="cite_crochet">]</span></a></sup>.
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<h2><span id="R.C3.A9f.C3.A9rences"></span><span class="mw-headline" id="Références">Références</span><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Corporate_Memphis&veaction=edit&section=1" title="Modifier la section : Références" class="mw-editsection-visualeditor"><span>modifier</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Corporate_Memphis&action=edit&section=1" title="Modifier le code source de la section : Références"><span>modifier le code</span></a><span class="mw-editsection-bracket">]</span></span></h2>
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<div class="mw-references-wrap"><ol class="references">
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<li id="cite_note-:1-1"><span class="mw-cite-backlink noprint">↑ <sup><a href="#cite_ref-:1_1-0">a</a> <a href="#cite_ref-:1_1-1">b</a> et <a href="#cite_ref-:1_1-2">c</a></sup> </span><span class="reference-text"><span class="ouvrage" id="Hawley2019"><abbr class="abbr indicateur-langue" title="Langue : anglais américain">(en-US)</abbr> Hawley, « <a rel="nofollow" class="external text" href="https://eyeondesign.aiga.org/dont-worry-these-gangley-armed-cartoons-are-here-to-protect-you-from-big-tech/"><cite style="font-style:normal;" lang="en-us">Don’t Worry, These Gangly-armed Cartoons Are Here to Protect You From Big Tech</cite></a> », <span class="italique">Eye on Design</span>, <time class="nowrap" datetime="2019-08-21" data-sort-value="2019-08-21">21 août 2019</time> <small style="line-height:1em;">(consulté le <time class="nowrap" datetime="2021-02-10" data-sort-value="2021-02-10">10 février 2021</time>)</small></span></span>
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</li>
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<li id="cite_note-:0-2"><span class="mw-cite-backlink noprint">↑ <sup><a href="#cite_ref-:0_2-0">a</a> <a href="#cite_ref-:0_2-1">b</a> et <a href="#cite_ref-:0_2-2">c</a></sup> </span><span class="reference-text"><span class="ouvrage" id="Gabert-Doyon2021"><span class="ouvrage" id="Josh_Gabert-Doyon2021"><abbr class="abbr indicateur-langue" title="Langue : anglais britannique">(en-GB)</abbr> Josh <span class="nom_auteur">Gabert-Doyon</span>, « <cite style="font-style:normal" lang="en-gb">Why does every advert look the same? Blame Corporate Memphis</cite> », <i><span class="lang-en-gb" lang="en-gb">Wired UK</span></i>,‎ <time class="nowrap" datetime="2021-01-24" data-sort-value="2021-01-24">24 janvier 2021</time> <small style="line-height:1em;">(<a rel="nofollow" class="external text" href="https://www.wired.co.uk/article/corporate-memphis-design-tech">lire en ligne</a>, consulté le <time class="nowrap" datetime="2021-02-10" data-sort-value="2021-02-10">10 février 2021</time>)</small><span class="Z3988" title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Why+does+every+advert+look+the+same%3F+Blame+Corporate+Memphis&rft.jtitle=Wired+UK&rft.aulast=Gabert-Doyon&rft.aufirst=Josh&rft.date=2021-01-24&rft_id=https%3A%2F%2Fwww.wired.co.uk%2Farticle%2Fcorporate-memphis-design-tech&rfr_id=info%3Asid%2Ffr.wikipedia.org%3ACorporate+Memphis"></span></span></span></span>
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</li>
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<li id="cite_note-3"><span class="mw-cite-backlink noprint"><a href="#cite_ref-3">↑</a> </span><span class="reference-text"><span class="ouvrage" id="Quito2019"><abbr class="abbr indicateur-langue" title="Langue : anglais">(en)</abbr> Quito, « <a rel="nofollow" class="external text" href="https://qz.com/quartzy/1728767/why-editorial-illustrations-look-so-similar-these-days/"><cite style="font-style:normal;" lang="en">Why editorial illustrations look so similar these days</cite></a> », <span class="italique">Quartz</span>, <time class="nowrap" datetime="2019-10-26" data-sort-value="2019-10-26">26 octobre 2019</time> <small style="line-height:1em;">(consulté le <time class="nowrap" datetime="2021-02-10" data-sort-value="2021-02-10">10 février 2021</time>)</small></span></span>
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</li>
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<li id="cite_note-4"><span class="mw-cite-backlink noprint"><a href="#cite_ref-4">↑</a> </span><span class="reference-text"><span class="ouvrage"><abbr class="abbr indicateur-langue" title="Langue : anglais">(en)</abbr> « <a rel="nofollow" class="external text" href="https://www.shots.net/news/view/corporate-memphis-the-design-style-that-quietly-took-over-the-internet"><cite style="font-style:normal;" lang="en">Corporate Memphis; the design style that quietly took over the internet | shots</cite></a> », <span class="italique">shots</span> <small style="line-height:1em;">(consulté le <time class="nowrap" datetime="2021-05-11" data-sort-value="2021-05-11">11 mai 2021</time>)</small></span></span>
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